BRAND ASSETS
The InventoryHQ brand kit.
Everything you need to present InventoryHQ correctly: the logo files, the color, the type, and the handful of rules that keep it consistent. Download what you need and use it as it is.
Logo files
Use the primary lockup on light backgrounds and the white lockup on dark. The symbol stands alone only where the full lockup will not fit.
Clear space: keep at least the height of the symbol free on every side. Minimum sizes: 0.9 inch wide for the full lockup, 16px for the symbol on screen.
Color
Brand blue is the only brand color. Everything else is structural — it builds the page, it never carries the brand. No gradients, anywhere.
Brand blue
#2B71E1
The only brand color
Black
#000000
Primary text
White
#FFFFFF
Reversed text and space
Ink
#4A5162
Secondary text
Muted
#8C93A8
Captions and hints
Rule
#DDE4F0
Borders and dividers
Surface
#F5F7FB
Page background
Typography
FIGTREE
Anything we say in our own voice.
Black 900 for headlines and the wordmark at -4.5% tracking. Semibold 600 for buttons and interface labels. Medium 500 for body copy.
ARCHIVO
TE-BATCH-000002 · 148 EA
Anything read off a shelf, a tag, or a truck: SKUs, asset tags, quantities in tables, and all-caps eyebrows at +13% tracking.
Both families are free on Google Fonts.
What not to do.
- ×No gradients on the logo or the wordmark.
- ×No stretching, squashing, or rotating.
- ×No recoloring outside the approved variants.
- ×No outlines, drop shadows, or glows.
- ×Never change the gap between the symbol and the wordmark.
- ×Never place the symbol inside another shape or badge.
- ×Never set the wordmark in a substitute typeface.
Need something that isn’t here?
Ask us for vector files, stacked lockups, or app icons and we’ll send them over.
Contact us